Case Study: Elwood BaptistBranding
Elwood Bible Baptist Church approached IFBDesign with the desire for a new logo for their church. It was important to them to help present their church as fresh and modern but with a conservative Christian foundation. This was a re-branding strategy to help the community to see EBBC as updated with the influence of a new pastor.
Our Approach was that Elwood Bible Baptist Church needed a Brand Package, and not just a logo. We discovered the need to Create a brand experience for the members of Elwood Bible Baptist Church and brand awareness for the community around them that Elwood Bible Baptist Church is a fresh and up to date ministry, but also traditional in its doctrine and practice. What makes Elwood Bible Baptist Church stand out in the community is the fresh modern leadership that still stands on the foundation of the Bible and finds its glory in the Cross. From this foundation Elwood Bible Baptist Church wishes to grow and be seen as a relevant influence in the community around them and ultimately attract people to the Cross.
We built a brand boilerplate and phrase to begin to explain the Elwood Bible Baptist Church brand.Elwood Bible Baptist Church a traditionally conservative church that brings fresh modern leadership and innovation to reaching the community of Elwood, Indiana with the Gospel. Elwood Bible Baptist Church is committed to biblical truth & traditional worship. Elwood Bible Baptist Church is also committed to reaching the community and to establish a global outreach as well.Bringing a fresh perspective on traditional Christianity.We then chose some fonts to represent these ideas. We developed the brand voice of Elwood Bible Baptist Church. And with that colors were added. We developed a logo with several variations and an icon that could stand alone.
The new pastor and the church loved the solutions and the design that we brought to the table in their new brand. And have since created several design pieces using the new brand.
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