Categories
Branding

Take the Guessing out of Design

Branding is everywhere these days. And it is important to the growth of companies and organizations both non-profit and for profit.

What is Branding?

Some think that branding is a logo. Some think it’s certain colors. Or perhaps it’s the slogan. Branding includes all of these things, but ultimately branding is “the experience that your customers walk away with from your business.” Experience is what drives customers to become repeat customers. A good customer experience is enabled by the colors, the logo, the slogan, the companies mission, and how the people and the process work to connect the customer with their product.

As an example, lets take a look at Starbucks. Starbucks sells its average 16oz cup of regular coffee for about $2.10. You can get coffee just about anywhere for a lot less money. So why is it that Starbucks can sell coffee for more. It’s not because it tastes better or is a better quality. It’s because they are not selling you a cup of coffee. They are selling you the brand experience. The experience of walking into a Tuscany Coffee House and the smell of fresh coffee grounds, with a friendly Barista smiling and offering you a cup. This experience is so important that Starbucks has spent millions to maintain that experience.

Brand Guides

A brand guide is a document that lays the brand out for anyone who may be doing something with the brand such as a designer or a web developer. It also helps you understand your own brand better. These documents can be very complicated or very simple. They usually include things like your logo, and how it can or cannot be used. Your colors, mission statement, and other branding pieces. Many times they include information about the”voice” or “feeling” your brand must convey. Sometimes the history of your brand and examples from the past are included.

The Importance of Brand Guides

A brand guide will take the subjectivity and guess out of a brand design. Your brand should be consistent and anything created for your brand should convey the same message. And so the rules and information contained in the brand guide can be used to judge whether or not a design is in compliance with the brand. Now design becomes no longer based on the feelings of the designer or the client, but it becomes based on a set strategy.

IFBDesign’s Basic Branding Package

At IFBDesign we feel strongly about the development of brand strategies that we have expanded our basic branding package. Our new basic branding package includes the following:

1. Branding Consultation for 1 hour. (Additional time available at additional pricing.)
2. Logo Development – Includes three revisions beginning with the first draft.
3. Branding Guide – Includes Logo Usage Rules, Color Information, Boilerplate. (Other included information varies on the information provided by the client.)
4. Business Card Design for one individual. Additional business cards for additional staff members will be quoted separately.
5. Corporate Letterhead and Envelope
6. Versions of your Branding elements for Social Media.

We will include your first 1,000 business cards with your new design printed for free.
Limited to one individual business card design for one person’s information.

Get a Quote on a Brand Package Today!

We want to tailor this package to fit your needs. Some brands are simple and some are more complicated than others. We quote at a flat rate so we can have the freedom and flexibility to get you exactly what you need. Whether you are trying to re-brand or starting out with a new brand. I believe that we can help you take your brand experience to the next level.

Categories
Branding

The Role of a Logo in a Church’s Branding Strategy

To begin with let’s define what branding is. Branding is not a logo. A logo is an important part of the branding experience. Branding is the experience that your visitors and members walk away from your church with. There are many services out there that will sell you a logo. But what churches need these days is a Brand Strategy.

A branding strategy positions your church in the community and speaks volumes about what makes your church stand out and different. A logo plays an important role in this, but a logo without brand strategy is just a pretty image. A logo should be customized around the brand strategy. The colors should represent important values. A strong clean design shows your level of professionalism. Quality, depth, thought and meaning is of the utmost importance. Christianity is innovative and always relevant with the culture. Our branding should reflect this.

“God chose to introduce Himself to us in the first verse of Genesis as a Creator. And yet so few Christians really understand the power of creativity to influence the culture.” – Phil Cooke

Stay away from pre-made logo designs.

The problem with buying or downloading a pre-made logo design is that the design is available on the entire internet to download. What if another church uses the same logo in your area? One of the purposes of branding is to stand out and differentiate yourself. How can you stand out when your logo is generic?

So what is the role of the Logo?

Your logo is like a small ad for your church, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase recognition.

  • The mission of your logo is to portray the values and goals of your church. Make sure that these are clearly established before you get your logo designed.
  • Be clear about the message you want your brand to convey so that your logo can clearly reflect that message. You must have a strong association between your brand and your logo. Remember it is only one piece of your branding strategy.
  • Your logo should reflect professionalism and growth no matter how small your church is.
  • You want a logo is not dated but can be used effectively year after year. Keep in mind it is how people will recognize your church.

I can’t stress it enough that before you consider a logo you should instead consider a branding strategy. At IFBDesign we create custom built branding packages. We take your branding strategy and overall long-term goals into mind when creating these branding packages. And will even offer advice and help with your branding strategy. Give us a call or drop us an email and we would gladly discuss brand strategy with you. Get a Quote!